Breathe with Me
Many people who have Cystic Fibrosis (CF) say that it can feel like having to breathe through a narrow straw.
The Breathe with Me campaign originated in the UK and has spread throughout many countries. It is a very creative way to highlight the difficulty with breathing people with CF feel.
One group of CF families decided to use this analogy to raise awareness about the condition using the power of music, YouTube and social media. With the song ‘Breathe With Me’ as a campaign anthem, the Strawfie Challenge was launched in 2014. It has since been widely used in many countries to raise awareness and funds for Cystic Fibrosis charities.
A video featuring Crawley songstress annaJo reached the semi-final of the UK Songwriting Contest 2014.
The song was played at Hampshire’s alcohol-free festival Butserfest in September 2014. When the track was played from the main stage, festival goers took selfies of themselves breathing through a straw. This action emulates the reduced lung function experienced by many people who have cystic fibrosis.
The Breathe With Me music video was played on an hourly rotation on the Big Screen in Guildhall Square, Hampshire for several months. A clip of the video was also featured on Channel 5’s live coverage of the Great South Run, Southsea in October 2014. Many participants in the race were running for the Cystic Fibrosis Trust in the UK.
As can be seen from the video below, the song has also led to an ongoing social media campaign in aid of the Cystic Fibrosis Trust and other CF charities in the UK have also benefitted.